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results: 1
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Author:
Nabi, Robin L.
;
Krcmar, Marina
Title:
Conceptualizing media enjoyment as attitude: Implications for mass media effects research.
Journal:
Communication theory
, 14/2004/4, S. 288-310.
Language:
english
Publication Year:
2004
details.label.typ_de:
Essay; Zeitschriftenartikel
details.label.keywords_alle_de:
Einstellung Haltung
;
Emotion
;
Entspannung
;
Forschungsmodell
;
Kognition
;
Kultivierungshypothese
;
Lerntheorie
;
Medienwirkung
;
Nutzenansatz Theorieansatz
;
Theorie
;
Unterhaltung
;
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