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results: 1
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Author:
Sandler, Kevin S.
Editor / Collaborator:
Stabile, Carol A. (Hrsg.); u.a.
Title:
Synergy nirvana. Brand equity, television animation, and Cartoon Network.
Publisher Statement:
London u.a.: Routledge 2003, S. 89-109.
Collection:
Prime time animation.
Language:
english
Publication Year:
2003
details.label.typ_de:
Essay; Sammelwerkbeitrag
details.label.keywords_alle_de:
Fernsehen
;
Hauptsehzeit
;
Internet
;
Kabelfernsehen
;
Markenkenntnis
;
Medienpolitik
;
Merchandising
;
Programmgestaltung
;
Vergleich Methode
;
Werbefernsehen
;
Zeichentrick
;
Branding
;
Cartoon Network
