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Author:
Hundley, Heather L.
Title:
A college professor teaches a fourth-grade media literacy unit on television commercials. Lessons learned by the students - and by the teacher.
Journal:
American behavioral scientist
, 48/2004/1, S. 84-91.
Language:
english
Publication Year:
2004
Publication Type:
report on one´s experiences; periodical article
Descriptors:
aesthetics
;
child
;
teaching
;
teaching method
;
manipulation
;
media literacy
;
media pedagogy
;
reception
;
student
;
class schedule
;
subliminal perception
;
behaviour
;
perception
;
advertising effect
;
advertising