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Author:

Hasebrink, Uwe

Editor / Collaborator:

Paus-Hasebrink, Ingrid; u.a.

Title:

Marken als Orientierungspunkte in Mediennutzung und Konsumverhalten von Kindern.

Publisher Statement:

Muenchen: kopaed 2004, S. 185-239.

Collection:

Medienkindheit - Markenkindheit.

Language:

german

Publication Year:

2004

Publication Type:

research report; contribution

Descriptors:

age group; parental mediation; parental survey; television; questionnaire survey; leisure time activity; gender difference; internet; child; child survey; consumer behaviour; brand; media equipment; media use; media preference; merchandising; broadcaster; programme preference

Last update: Apr 11, 2024 // Number of documents: 35484