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Author:
Neumann-Braun, Klaus
;
Astheimer, Joerg
Editor / Collaborator:
Paus-Hasebrink, Ingrid; u.a.
Title:
Medienprodukte und Markenpflege auf globalisierten Maerkten - das Beispiel Pokemon.
Publisher Statement:
Muenchen: kopaed 2004, S. 111-133.
Collection:
Medienkindheit - Markenkindheit.
Language:
german
Publication Year:
2004
Publication Type:
research report; contribution
Descriptors:
form of representation
;
content analysis
;
children's programme
;
merchandising
;
programme adaptation
;
programming policy
;
comparative method
;
animated cartoon film