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Author:
Neumann-Braun, Klaus
;
Paus-Hasebrink, Ingrid
;
Hasebrink, Uwe
;
Aufenanger, Stefan
Editor / Collaborator:
Paus-Hasebrink, Ingrid; u.a.
Title:
Markenkindheit und Medienmarken. Einfuehrung in ein interdisziplinaeres Forschungsprojekt.
Publisher Statement:
Muenchen: kopaed 2004, S. 9-25.
Collection:
Medienkindheit - Markenkindheit.
Language:
german
Publication Year:
2004
Publication Type:
introduction; research report; contribution
Descriptors:
globalisation
;
historical development
;
child
;
children's culture
;
childhood
;
commercialization
;
consumer
;
market
;
media market
