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Author:

Robertson, Thomas S.; Ward, Scott; Gatignon, Hubert; Klees, Donna M.

Title:

Advertising and children. A cross-cultural study.

Journal:

Communication Research, 16/1989/4, S.459-485.

Language:

english

Publication Year:

1989

Publication Type:

research report; periodical article

Descriptors:

age difference; educational method; family interaction; television; questionnaire survey; cross-cultural comparison; child; conflict; media effect; diary method; commercial programme

Last update: Apr 11, 2024 // Number of documents: 35484