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Author:

Lang, Annie; Schwartz, Nancy; Chung, Yongkuk; Lee, Seungwhan

Title:

Processing substance abuse messages: Production pacing, arousing content, and age.

Journal:

Journal of broadcasting & electronic media, 48/2004/1, S. 61-88.

Language:

english

Publication Year:

2004

Publication Type:

research report; periodical article

Descriptors:

attention; form of representation; pacing; emotional effect; excitement; experiment; editing; nonprofit advertising; adolescent; young adult; cognitive process; media content

Last update: Apr 11, 2024 // Number of documents: 35484