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Author:
Buijzen, Moniek
;
Valkenburg, Patti M.
Issuing Body:
Conference of the International Communication Association
Title:
Identifying determinants of young children's brand awareness.
Publisher Statement:
New Orleans, La. 2004.
Language:
english
Publication Year:
2004
Publication Type:
research report; conference paper
Descriptors:
age group
;
parental mediation
;
parental survey
;
television use
;
questionnaire survey
;
peer
;
child
;
child development
;
brand awareness
;
brand
;
oral interview
;
preschool child