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Author:
Kunkel, Dale
;
MacIlrath, Mary
Editor / Collaborator:
Palmer, Edward L.; u.a.
Title:
Message content in advertising to children.
Publisher Statement:
Mahwah, NJ: Erlbaum 2003, S. 287-300.
Collection:
The faces of televisual media.
Language:
english
Publication Year:
2003
Publication Type:
literature review; contribution
Descriptors:
television
;
gender role
;
gender difference
;
historical development
;
child
;
children's commercial
;
brand
;
stereotype
;
advertising
