>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
IZI-Database results
< Back to search results
results: 1
from
Author:
Abelman, Robert
;
Atkin, David J.
Title:
The televiewing audience. The art and science of watching TV.
Publisher Statement:
Cresskill, NJ: Hampton Pr. 2002. XV, 235 S.
ISBN / ISSN:
1-57273-488-4
Language:
english
Publication Year:
2002
Publication Type:
situation report; summary
Descriptors:
measuring of TV ratings
;
television
;
licensing
;
licence
;
media history
;
media literacy
;
media market
;
media system
;
media industry
;
broadcaster
;
programming policy
;
audience
;
recipient