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Author:
Jennings, Nancy
Editor / Collaborator:
Hansen, Flemming; u.a.
Title:
Advertising, branding, and consuming - the ABCs of marketing in American schools.
Publisher Statement:
Kopenhagen: Copenhagen Business School Pr. 2002, S. 283-298.
Collection:
Children - consumption, advertising and media.
Language:
english
Publication Year:
2002
Publication Type:
contribution; situation report
Descriptors:
adolescent
;
child
;
marketing
;
market research
;
school
;
forms of advertising
;
advertising medium
;
advertising
