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Author:
Grewenig, Siegmund
Editor / Collaborator:
Pleitgen, Fritz
Title:
Marke "Maus". Kinderfernsehen im oeffentlich-rechtlichen Schutzraum.
Publisher Statement:
Hamburg: Hans-Bredow-Institut 2002, S. 107-112.
Collection:
ARD-Jahrbuch 2002. 34. Jahrgang.
Language:
german
Publication Year:
2002
Publication Type:
programme presentation; contribution
Descriptors:
historical development
;
children's programme
;
brand
;
merchandising
;
public service television
;
preschool child
