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Author:

Burgess, Amanda

Title:

Germany's licensing biz gets real.

Journal:

Kidscreen, -/2003/January, S. 29-31.

Language:

english

Publication Year:

2003

Publication Type:

situation report; periodical article

Descriptors:

consumer behaviour; licensing; brand; marketing; media market; media industry; merchandising; advertising business

Last update: Apr 11, 2024 // Number of documents: 35484