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Author:
Boell, Karin
Editor / Collaborator:
Boell, Karin
Title:
Character licensing im Bereich Food und Promotion.
Publisher Statement:
Frankfurt, Main: Dt. Fachverl. 2001, S. 245-264.
Collection:
Handbuch Licensing.
Language:
german
Publication Year:
2001
Publication Type:
contribution; situation report
Descriptors:
child
;
children's commercial
;
food advertisement
;
licensing
;
licence
;
brand
;
marketing
;
merchandising