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Author:
Moser, Rolf
Editor / Collaborator:
Boell, Karin
Title:
Deutsche Lizenzthemen im Aufwind: Tigerente, Maus und Co. erobern den Lizenzmarkt.
Publisher Statement:
Frankfurt, Main: Dt. Fachverl. 2001, S. 189-203.
Collection:
Handbuch Licensing.
Language:
german
Publication Year:
2001
Publication Type:
report on one´s experiences; contribution
Descriptors:
licensing
;
licence
;
marketing
;
market
;
merchandising
