>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
IZI-Database results
< Back to search results
results: 1
from
Editor / Collaborator:
Boell, Karin
Title:
Handbuch Licensing.
Publisher Statement:
Frankfurt, Main: Dt. Fachverl. 2001. 468 S.
Series Title:
(Zukunft im Marketing. 7)
ISBN / ISSN:
3-87150-649-4
Language:
german
Publication Year:
2001
Publication Type:
collection
Descriptors:
action programme
;
cartoon
;
Deutsches Sportfernsehen
;
television
;
child
;
children's programme
;
commercialization
;
art
;
food advertisement
;
licensing
;
licence
;
brand
;
marketing
;
market
;
market share
;
media industry
;
merchandising
;
music
;
person
;
SAT.1
;
toy
;
strategy
;
typology
;
light entertainment programme
;
animated cartoon film