Oates, Caroline; Blades, Mark; Gunter, Barrie

Children and television advertising: When do they understand persuasive intent?

Journal of consumer behaviour, 1/2001/3, S. 238-245.

english

2001

research report; periodical article

age group; experiment; child; child survey; children's commercial; child development; cognitive development; persuasive communication; advertising competence; commercial programme