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Author:
Boush, David M
Editor / Collaborator:
Bryant, Jennings; u.a.
Title:
Mediating advertising effects.
Publisher Statement:
Mahwah, NJ u.a.: Erlbaum 2001, S. 397-412.
Collection:
Television and the American family.
Language:
english
Publication Year:
2001
Publication Type:
literature review; contribution
Descriptors:
single parent
;
attention
;
influence
;
attitude formation
;
parental mediation
;
family
;
family member
;
television use
;
television advertising
;
research recommendation
;
adolescent
;
child
;
cognitive development
;
communication strategy
;
consumer
;
peer group
;
commercial television
;
advertising competence
;
advertising effect