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Author:
Wartella, Ellen
;
Jennings, Nancy
Editor / Collaborator:
Singer, Dorothy G.; u.a.
Title:
Hazards and possibilities of commercial TV in the schools.
Publisher Statement:
Thousand Oaks, Calif. u.a.: Sage 2001, S. 557-570.
Collection:
Handbook of children and the media.
Language:
english
Publication Year:
2001
Publication Type:
literature review; contribution
Descriptors:
Channel One
;
television
;
historical development
;
information source
;
adolescent
;
youth media protection
;
child
;
child protection
;
commercial television
;
consumer behaviour
;
instructional material
;
manipulation
;
marketing
;
media content
;
merchandising
;
public relations
;
school
;
school television
;
sponsor
;
commercial television
;
forms of advertising
;
advertising medium
;
advertising