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Author:
Kunkel, Dale
Editor / Collaborator:
Singer, Dorothy G.
Title:
Children and television advertising.
Publisher Statement:
Thousand Oaks, Calif.: Sage 2001, S. 375-393.
Collection:
Handbook of children and the media.
Language:
english
Publication Year:
2001
Publication Type:
literature review; contribution
Descriptors:
age group
;
developmental stage
;
television
;
television advertising
;
child
;
cognitive ability
;
media content
;
media literacy
;
media policy
;
media law
;
advertising functions
;
commercial
;
advertising
;
advertising effect