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Editor / Collaborator:
Boehme-Duerr, Karin; Sudholt, Thomas; Stadik, Michael; Heberling, Conrad; u.a.
Title:
Hundert Tage Aufmerksamkeit: Das Zusammenspiel von Medien, Menschen und Maerkten bei "Big Brother".
Publisher Statement:
Konstanz: UVK Verlagsgesellschaft 2001. 454 S.
Series Title:
(Medien und Maerkte. 10)
ISBN / ISSN:
3-89669-342-5
Language:
german
Publication Year:
2001
Publication Type:
collection
Descriptors:
agenda-setting
;
GfK-Nutzungsdaten
;
international comparison
;
internet
;
internet use
;
licensing
;
market
;
market research
;
marketing
;
media use motive
;
print media
;
RTL2
;
advertising
