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Author:
Clarke, Steve
Title:
Pickard remodels CBBC to better catch and keep kid eyeballs.
Journal:
Kidscreen
, -/2001/April, S. 30-36.
Language:
english
Publication Year:
2001
Publication Type:
situation report; periodical article
Descriptors:
British Broadcasting Corporation
;
Children's BBC
;
digital broadcasting
;
television
;
television engineering
;
financing
;
identification
;
child
;
children's programme
;
media technology
;
programming policy
;
programme competition
;
programme conception
;
programme production
;
programme schedule
;
programme structure
;
audience needs
;
broadcasting time