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Author:

Lampert, Claudia.

Editor / Collaborator:

Paus-Haase, Ingrid; u.a.

Title:

Spannung, Spiel und Schokolade. Aspekte qualitativer Forschungsmethoden mit Vorschulkindern am Beispiel einer Untersuchung zum Verstaendnis von Fernsehwerbung.

Publisher Statement:

Muenchen: Kopaed Verl. 2000, S. 115-129.

Collection:

Qualitative Kinder- und Jugendmedienforschung.

Language:

german

Publication Year:

2000

Publication Type:

literature review; contribution

Descriptors:

evaluation; observation; parental survey; method of enquiry; case study; television advertising; research design; research method; child; child survey; cognitive ability; qualitative research; game; understanding; preschool child; advertising competence

Last update: Apr 11, 2024 // Number of documents: 35484