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Author:

MacQuail, Denis

Title:

Mass communication theory. An introduction. 3. ed.

Publisher Statement:

London u.a.: Sage 1994. XIV, 416 S.

ISBN / ISSN:

0-8039-7785-9

Language:

english

Publication Year:

1994

Publication Type:

introduction

Descriptors:

agenda-setting; book; discourse; television; film; society; globalisation; historical development; identity; commercialization; communication theory; cultivation hypothesis; mass communication; mass culture; mass media; media content; media culture; media use; media socialization; media effect; morality; music; news; new media; organisation; qualitative research; quantitative research; audience research; social environment; stimulus; theory; entertainment; advertising; newspaper; recipient

Last update: Apr 11, 2024 // Number of documents: 35484