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Author:
Neumann-Braun, Klaus
Editor / Collaborator:
Zeiher, Helga; u.a.
Title:
Kinder im Spannungsfeld von Werbemarkt und Jugendschutz. Erfahrungen mit der Rezeption der Studie "Fernsehwerbung und Kinder".
Publisher Statement:
Weinheim u.a.: Juventa 1996, S. 135-149.
Collection:
Kinder als Aussenseiter?
Language:
german
Publication Year:
1996
Publication Type:
research report; situation report; summary
Descriptors:
evaluation
;
television advertising
;
youth media protection
;
children's channel
;
children's commercial
;
consumer
;
criticism
;
media regulation
;
media policy
;
media law
;
public opinion
;
broadcaster
;
reception
;
theory
;
preschool child
;
advertising competence
;
advertising business
