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Author:
Longworth, Jocelyn
Title:
New cost-efficient kid game formats entice global broadcasters.
Journal:
Kidscreen
, -/2000/6, S.34, 44.
Language:
english
Publication Year:
2000
Publication Type:
situation report; periodical article
Descriptors:
animation
;
computer game
;
television
;
financing
;
globalisation
;
interactive television
;
interactive video
;
interactivity
;
child
;
children's media
;
marketing
;
media offerings
;
media market
;
merchandising
;
multimedia
;
economy
;
genre
;
programming policy
;
game
;
target group