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Author:
Leidner, Daniela
;
Scherer, Helmut
Editor / Collaborator:
Scherer, Helmut; u.a.
Title:
Vorschulkinder und Fernsehwerbung.
Publisher Statement:
Muenchen: R. Fischer 1997, S. 141-163.
Collection:
Zielgruppen, Publikumssegmente, Nutzergruppen.
Language:
german
Publication Year:
1997
Publication Type:
research report; contribution
Descriptors:
everyday life
;
form of representation
;
case study
;
television
;
interview
;
child
;
media use
;
mother
;
qualitative research
;
game
;
participant observation
;
preschool child
;
advertising competence
;
advertising effect
;
advertising