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Author:
Conceicao, Luis Manuel Machado da
Title:
Werbewirkungsforschung. Single-Source gegen Trackingstudien
Publisher Statement:
Muenster: LIT 1997. 100 S.
Series Title:
(Kommunikationssoziologische Arbeitshefte. 1)
ISBN / ISSN:
3-8258-3227-9
Language:
german
Publication Year:
1997
Publication Type:
literature review
Descriptors:
acceptance
;
Duales Rundfunksystem
;
effectiveness
;
television
;
television advertising
;
child
;
brand
;
market research
;
media scheduling
;
audience behaviour
;
broadcasting time
;
theory
;
advertising competence
;
advertising effect
;
zapping