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Editor / Collaborator:
Scherer, Helmut; Brosius, Hans-Bernd; Goertz, Lutz; Roessler, Patrick; Gehrau, Volker; u.a.
Title:
Zielgruppen, Publikumssegmente, Nutzergruppen. Beitraege aus der Rezeptionsforschung.
Publisher Statement:
Muenchen: R. Fischer 1997. 294 S.
Series Title:
(Angewandte Medienforschung. 5)
ISBN / ISSN:
3-88927-203-7
Language:
german
Publication Year:
1997
Publication Type:
collection
Descriptors:
adult
;
television
;
adolescent
;
child
;
commercial television
;
lifestyle
;
media market
;
media industry
;
method
;
public service television
;
regionalisation
;
audience research
;
audience characteristics
;
advertising
;
advertising effect
;
target group
