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Author:

Dunfield, Allison

Title:

Localizing licensing leads to Asian success.

Journal:

Kidscreen, 4/1999/12, S.40-41.

Language:

english

Publication Year:

1999

Publication Type:

situation report; periodical article

Descriptors:

television; child; children's programme; consumer; cultural difference; licence; marketing; merchandising; regionalisation; copyright

Last update: Apr 11, 2024 // Number of documents: 35484