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Editor / Collaborator:
Jaeckel, Michael; Mangold, Roland; Mattenklott, Axel; Neumann-Braun, Klaus; Schmitz, Frank; u.a.
Title:
Die umworbene Gesellschaft. Analysen zur Entwicklung der Werbekommunikation.
Publisher Statement:
Opladen: Westdeutscher Verlag 1998. 303 S.
ISBN / ISSN:
3-531-13102-8
Language:
german
Publication Year:
1998
Publication Type:
conference proceedings; collection
Descriptors:
age
;
adult
;
television
;
humour
;
adolescent
;
child
;
media market research
;
media market
;
music
;
language
;
virtual reality
;
advertising
;
advertising medium
;
advertising effect
;
advertising competence
