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Author:
Henriksen, Lisa
;
Flora, June A.
Title:
Third-Person perception and children. Perceived impact of Pro- and Anti-Smoking ads.
Journal:
Communication Research
, 26/1999/6, S.643-665.
Language:
english
Publication Year:
1999
Publication Type:
research report; periodical article
Descriptors:
television
;
television advertising
;
child
;
media effect
;
quantitative research
;
student survey
;
third-person-effect
;
advertising
;
commercial
;
advertising effect