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Author:
Zanker, Ruth
Title:
Kumara Kai or the Big Mac Pak? Television for six- to 12-year-olds in New Zealand.
Journal:
Media International Australia
, 93/1999/November, S.91-102.
Language:
english
Publication Year:
1999
Publication Type:
situation report; periodical article
Descriptors:
ethnic group
;
television
;
financing
;
child
;
children's programme
;
commercial television
;
cultural identity
;
media policy
;
merchandising
;
broadcasting station operating under private law
;
sponsor
