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Author:
Karstens, Eric
;
Schuette, Joerg
Title:
Firma Fernsehen. Wie TV-Sender arbeiten. Alles ueber Politik, Recht, Organisation, Markt, Werbung, Programm und Produktion.
Publisher Statement:
Reinbek: Rowohlt TB 1999, 504 S.
ISBN / ISSN:
3-499-60592-9
Language:
german
Publication Year:
1999
Publication Type:
introduction
Descriptors:
computer use
;
TV rating
;
television
;
financing
;
history
;
marketing
;
market research
;
public service television
;
broadcasting station operating under private law
;
public broadcasting mandate
;
programming
;
audience participation
;
advertising
;
audience response letter