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Author:
Heinrichs, Elke
;
Jaeckel, Michael
Title:
Aus dem Alltag in den Alltag? Zur Bedeutung von Daily Soaps und Serien fuer Programmanbieter und Zuschauer.
Journal:
Medien praktisch
, 23/1999/1, S.50-53.
Language:
german
Publication Year:
1999
Descriptors:
everyday life
;
dramaturgy
;
family series
;
television
;
identification
;
commercialism
;
market share
;
media content
;
production
;
production costs
;
broadcaster
;
audience loyalty
;
relation to reality
;
reception motivation
;
advertising