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Author:
Pecora, Norma Odom
Title:
The business of children's entertainment.
Publisher Statement:
New York, N.Y. u.a.: Guilford Press 1998. 190 S.
Series Title:
(The Guilford communication series.)
ISBN / ISSN:
1-57230-280-1
Language:
english
Publication Year:
1998
Publication Type:
research report; literature review
Descriptors:
case study
;
television
;
financing
;
appliance industry
;
radio broadcasting
;
international development
;
cable television
;
child
;
children's culture
;
children's media
;
children's programme
;
children's commercial
;
commercialization
;
consumer
;
marketing
;
media history
;
media market
;
media industry
;
merchandising
;
production
;
broadcaster
;
programme offer
;
Public Service Broadcasting
;
audience group
;
toy
;
animated film
;
entertainment
;
advertising business
;
target group
