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Author:

Gast, Wolfgang

Title:

Jugend und Werbung.

Journal:

Medien praktisch, 22/1998/3, S.23-27.

Vol.:

Teil I. Projektbericht aus dem Innern des methodischen Labyrinths.

Language:

german

Publication Year:

1998

Publication Type:

project description

Descriptors:

age difference; method of enquiry; content analysis; adolescent; brand awareness; brand; media use; comparison of methods; oral interview; audience behaviour; sample; subliminal perception; perceptual style; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484