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Author:
Baacke, Dieter
Title:
Die neue Mediengeneration.
Journal:
Das Bulletin
, 15/1998/2, S.3-4,21.
Language:
german
Publication Year:
1998
Publication Type:
situation report
Descriptors:
acceptance
;
age group
;
recommendation
;
television advertising
;
credibility
;
child
;
children's commercial
;
commercial television
;
media use
;
media pedagogy
;
merchandising
;
forms of advertising
;
advertising competence
;
advertising