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Author:
Sander, Uwe
;
Vollbrecht, Ralf
Issuing Body:
Deutsche Bischofskonferenz, Zentralstelle Medien; u.a.
Title:
Kinderprogramm und Werbung.
Publisher Statement:
Berlin: Vistas 1998, S. 239-250.
Collection:
Debatte Kinderfernsehen.
Language:
german
Publication Year:
1998
Publication Type:
contribution
Descriptors:
television
;
television advertising
;
child
;
children's culture
;
children's commercial
;
marketing
;
merchandising
;
programme capacity
;
subliminal perception
;
forms of advertising
;
advertising object
;
advertising
;
advertising effect
;
target group