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Author:

Baacke, Dieter; Sander, Uwe; Vollbrecht, Ralf; Kommer, Sven

Editor / Collaborator:

Boehm-Kasper, Oliver; Fischer, Arndt; Meister, Dorothee M.; Nehls, Tobias; Schnatmeyer, Dorothee; u.a.

Title:

Zielgruppe Kind: Kindliche Lebenswelt und Werbeinszenierungen.

Publisher Statement:

Opladen: Leske u. Budrich 1999. 357 S.

ISBN / ISSN:

3-8100-1891-0

Language:

german

Publication Year:

1999

Publication Type:

research report

Descriptors:

acceptance; age; education; recommendation; television; research design; gender difference; radio broadcasting; child; children's commercial; consumer behaviour; media analysis; media market; media use; oral interview; print media; prognosis; qualitative research; audience research; advertising competence; commercial; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484