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Author:
Quinn, Jane
Editor / Collaborator:
Meyer, Manfred
Title:
Annaeherung an das Publikum: Neue Erfahrungen bei BBC Education.
Publisher Statement:
Muenchen: Kopaed 1997, S. 30-39.
Collection:
Bildungsprogramme im Fernsehen.
Language:
german
Publication Year:
1997
Publication Type:
conference paper
Descriptors:
educational television
;
British Broadcasting Corporation
;
BBC Education
;
adult basic education
;
interactive learning
;
achievement motivation
;
programme description
;
audience research
;
recipient
;
audience needs
;
viewer's interests