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Author:
Hasebrink, Uwe
Editor / Collaborator:
Meyer, Manfred
Title:
As they like it. Viewer types and their media menus.
Publisher Statement:
Luton u.a.: John Libbey Media 1997, S. 126-141.
Collection:
Educational television.
Language:
english
Publication Year:
1997
Publication Type:
conference paper
Descriptors:
educational television
;
television use
;
information demand
;
programme selection
;
reception situation
;
viewing behaviour
;
station preference
;
heavy television viewer
;
audience research
;
viewer's interests
;
viewer type
