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Editor / Collaborator:
Erlinger, Hans Dieter; Boell, Karin; Grewenig, Siegmund; Hecker, Gerd; Heimes, Peter; u.a.
Title:
Kinder und der Medienmarkt der 90er Jahre. Aktuelle Trends, Strategien und Perspektiven.
Publisher Statement:
Opladen: Westdeutscher Verl. 1997. 232 S.
ISBN / ISSN:
3-531-12903-1
Language:
german
Publication Year:
1997
Publication Type:
collection
Descriptors:
everyday life
;
animated film
;
picture
;
screen
;
computer use
;
social change
;
interaction
;
child
;
children's culture
;
children's media
;
children's programme
;
consumer
;
learning
;
educational software
;
media market
;
media policy
;
media reality
;
media effect
;
imagination
;
programme conception
;
quality criteria
;
qualitative research
;
quantitative research
;
religious media content
;
secondary analysis
;
thematic channel
;
symbolic system
;
understanding
;
advertising
