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Author:
Hirsch, Paul M.
Editor / Collaborator:
Withey, Stephen B.; u.a.
Title:
An organizational perspective on television (aided and abetted by models from economics, marketing, and the humanities).
Publisher Statement:
Hillsdale, NJ: Erlbaum 1980, S. 83-102.
Collection:
Television and social behavior.
Language:
english
Publication Year:
1980
Publication Type:
contribution
Descriptors:
television
;
appliance industry
;
consumer
;
market share
;
market research
;
mass communication research
;
programme offer
