>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
IZI-Database results
< Back to search results
results: 1
from
Author:
Gans, Herbert J.
Editor / Collaborator:
Withey, Stephen B.; u.a.
Title:
The audience for television - and in television research.
Publisher Statement:
Hillsdale, NJ: Erlbaum 1980, S. 55-81.
Collection:
Television and social behavior.
Language:
english
Publication Year:
1980
Publication Type:
contribution
Descriptors:
acceptance
;
field studies
;
media research
;
society
;
media effects research
;
uses and gratifications theory
;
programme analysis
;
programme offer
;
recipient
;
audience research
