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Author:
MacLeod, Jack M.
;
Reeves, Byron
Editor / Collaborator:
Withey, Stephen B.; u.a.
Title:
On the nature of mass media effects.
Publisher Statement:
Hillsdale, NJ: Erlbaum 1980, S. 17-54.
Collection:
Television and social behavior.
Language:
english
Publication Year:
1980
Publication Type:
contribution
Descriptors:
agenda-setting
;
attitude
;
historical development
;
media research
;
research critique
;
mass media
;
media content
;
media use
;
media policy
;
media effects research
;
methodology
;
theory
