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Author:
Mattusch, Uwe
Title:
Die Wa(h)re(n)-Kraft des Blaubaeren. Zur Vermarktung von Medienfiguren.
Journal:
Medien concret
, -/1996/1, S.20-25.
Language:
german
Publication Year:
1996
Publication Type:
periodical article
Descriptors:
financing
;
child
;
children's programme
;
commercialism
;
marketing
;
advertising
;
target group
