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Author:
Vollbrecht, Ralf
Title:
Wie Kinder mit Werbung umgehen. Ergebnisse eines DFG-Forschungsprojekts.
Journal:
Media Perspektiven
, -/1996/6, S.294-300.
Language:
german
Publication Year:
1996
Publication Type:
research report; periodical article
Descriptors:
acceptance
;
age difference
;
survey
;
educational level
;
attitude measurement
;
parental mediation
;
television advertising
;
child
;
consumer
;
public relations
;
audience research
;
station preference
;
advertising competence
;
advertising