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Ergebnisse:
Croes, Emmelyn: Bartels, Jos: Young adults' motivations for following social influencers and their relationship to identification and buying behavior. [2021]
Feijoo, Beatriz: Bugueno, Simon: Sadaba, Charo: Garcia-Gonzalez, Aurora: Parents' and children's perception on social media advertising. [2021]
Hoek, Rhianne W.: Rozendaal, Esther: van Schie, Hein T.: Buijzen, Moniek: Development and testing of the advertising literacy activation task: an indirect measurement instrument for children aged 7-13 years old. [2021]
Kristiansen, Soeren: Severin-Nielsen, Majbritt Kappelgaard: Adolescent gambling advertising awareness: A national survey. [2021]
Karsay, Kathrin: Matthes, Joerg: Froehlich, Valerie: Gender role portrayals in television advertisements: Do channel characteristics matter? [2020]
Truman, Emily: Elliott, Charlene: Health-promoting skills for children: Evaluating the influence of a media literacy and food marketing intervention. [2020]
Gleich, Uli: Wirkungsaspekte visueller Werbegestaltung. [2020]
Gleich, Uli: Die Wirkung von Storytelling auf die Werbewahrnehmung. [2020]
Folkvord, Frans: Roes, Elze: Bevelander, Kirsten: Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions. [2020]
de Nazaré Marreiros Tavares Silva, Regina: Duarte, Danilo Antonio: Gomes de Oliveira, Arlete Maria: The influence of television on the food habits of schoolchildren and its association with dental caries. [2020]
Villegas-Navas, Victoria: Montero-Simo, Maria-Jose: Araque-Padilla, Rafael A.: The effects of foods embedded in entertainment media on children's food choices and food intake: A systematic review and meta-analyses. [2020]
Binder, Alice: Naderer, Brigitte: Matthes, Joerg: A "forbidden fruit effect": An eye-tracking study on children's visual attention to food marketing. [2020]
Rummo, Pasquale E.: Cassidy, Omni: Wells, Ingrid: Coffino, Jaime A.: Bragg, Marie A.: Examining the relationship between youth-targeted food-marketing expenditures and the demographics of social media followers. [2020]
Boerman, Sophie C.: van Reijmersdal, Eva A.: Disclosing influencer marketing on YouTube to children: The moderating role of para-social relationship. [2020]
Ebiquity (Hrsg.): Mind the gap. A closer look at video advertising reach in the age of increasing media fragmentation. [2020]
Lim, Heejin: Childs, Michelle: Visual storytelling on Instagram: branded photo narrative and the role of telepresence. [2020]
Belanche, Daniel: Flavian, Marta: Ibanez-Sanchez, Sergio: Followers' reactions to influencers' Instagram posts. [2020]
Vargas-Bianchi, Lizardo: Mensa, Marta: Do you remember me? Women sexual objectification in advertising among young consumers. [2020]
Austin, Erica Weintraub: Austin, Bruce W.: Kaiser, C. Kit: Effects of family-centered media literacy training on family nutrition outcomes. [2020]
van Reijmersdal, Eva A.: van Dam, Sophia: How age and disclosures of sponsored influencer videos affect adolescents' knowledge of persuasion and persuasion. [2020]
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